Individuality and authenticity take center stage in MANGO’s latest campaign for April, “A Story of Uniqueness.” As the name implies, seven individuals from very different backgrounds are the main stars in the photo and video series shot by Angelo Penetta and styled by Vogue Paris’ Fashion Director Aleksandra Woroniecka.
The seven stars of the campaign have one shared value; they’re all unicorns in their industries. Set in the multicultural district of Venice Beach, Los Angeles, the cast was shot in everyday situations that best reflected their personalities and professions.
First up are 29-year-old Indian Model Bhumika Arora and 63-year-old fashion influencer Lyn Slater. While both successful in their own right, they face very different challenges in the fashion industry. Bhumika has been fighting against the prejudices that exist in her country regarding the modelling profession. Lyn, who is also the name behind the blog “Accidental Icon,” has been making a solid case that age is nothing but a number. Despite their personal hurdles, what fuels them is a great passion for fashion.
Meanwhile, siblings Staz and Misha Lindes’ passion for music has been greatly influenced by their father Hal Lindes, guitarist of British rock band Dire Straits. They aim to follow their father’s footsteps while creating imprints of their own: 24-year-old Staz juggles a modeling career and being the frontwoman of garage-style rock band The Paranoids; Misha keeps himself busy as the lead guitarist and singer for punk group Sad Girl.
The third pair of the campaign is father-and-son models Andre and Parker van Noord. Andre, the dad, was discovered 32 years ago during a Rolling Stones concert, and son Parker has “inherited” the same career as his father. While Andre was busy at work during shoots during his peak, photographers and designers took notice of the young Parker early on. Soon enough, he made his own mark in the fashion industry – one that is different from his dad’s legacy.
And finally, 25-year-old ceramic artist Lauren Johnson wasn’t originally intended to be part of the cast, but as soon as she set foot on the set as an extra, her personality and look immediately stood out. She was then handpicked by the campaign’s creative team to be part of the series.
The Spanish brand aims to redefine what being unique is in the fashion industry, and with the seven distinct personalities in the cast, MANGO’s newest campaign highlights how everyone should embrace their individuality from within.
Check out the video for “A Story of Uniqueness” below: