Tell us about your decision to combine your three lines (Wabisabi, HALO HALO, and Pambahay) collectively under one roof.
We honestly had difficulty managing all three brands. We felt one was always compromised when we’d put our focus on another, so we decided to put everything under HALOHALO, as the brand holds true to the values and vision of Pambahay and Wabisabi. We plan to merge all the lines together to show the flexibility of the core brand.
HALOHALO’s last collection revolved around neoprene and hardware while your latest one focuses on more traditional banig patterns made from recycled plastic. Design-wise, are you consciously moving more towards that direction in particular?
HALOHALO’s core will always be the banig, but we make different collections using other materials because of our fascination with the capabilities of these materials. With the neoprene, we wanted to create a mini collection to provide customers with a water-resistant option for when they travel.
What inspired HALO HALO HOME?
This collection was made to properly launch our pambahay products. We’ve been making home items for three years now, but these pieces were always exclusive to the Artefino Fair. This year, we wanted to extend it by having our home items available even for those who don’t come to the fair [Ed’s note: The Artefino Fair runs this weekend from Aug 25 to 28 at 8 Rockwell]. The core product of this collection is the Bayong, which can be used in so many ways. It works as a laundry basket, market bag, planter, storage bin, and so on. Almost every product in this collection is circular in shape—the Sopa, Bayong, Bilog Bags, Multo Bags.
Where and how do you imagine your customers incorporating their HALOHALO goods into their daily lives?
We imagine our customers filling up each room in their home with one of our products. Be it a sopa in their living room or lanai, or a bayong in each bathroom, or a bilog or multo bag scattered in their bedroom, or a mat in their garden. We always make products that are undeniably functional to daily lives, and we hope our clients embrace the new products.