Shoe and accessory brand Kurt Geiger recently launched its SS17 collection with British supermodel Edie Campbell as the face of the campaign. The 26-year old model was the perfect choice for the fashion fairy tale-esque shoot.
Creative Director Rebecca Farrar-Hockley designed the collection with a fresh start and seeing the world in rose-colored glasses in mind. She also wanted us to take a look at the world through the lens of “love, magic, and enchantment.”
Rebecca explains the elements from the campaign, “Excess is unapologetic in the form of crystal embellishment, exaggerated bows, and abundance of pearls and vintage-inspired hand sewn appliques. A tiny glitter bag in the shape of a heart can be worn as jewellery, or with platform wedges so high your head will be in the clouds!”
The whimsy is strong in Kurt Geiger SS17. We’ll be seeing a lot of nature like pretty oriental prints, hand-sewn floral embellished appliques, hummingbird, eagle, and swallow motifs as adorned by many of the pieces – including the iconic Kurt Geiger sneakers.
The collection also features decadent fabrics like rich silk satin, Italian grosgrain, and suede and soft calf leather. There is also a balance between muted and vibrant colors like English rose and midnight blue against bright fuchsia and hot pink. You’ll be seeing a lot of statement pieces here, which are good for both formal and casual affairs.
According to Edie Campbell, “I had a lot of fun dressing up for this shoot and loved the statement pieces chosen by Rebecca. The collection is all about an element of surprise and an escape from the everyday – which seems to perfectly embody the new mood for spring.”