“Philux, 37 years ago, started as a mom and pops business in the backyard of my mother’s’ ancestral home with two skilled carpenters creating rattan furniture,” shares Stephanie Kienle Gonzalez, Philux’s head of sales and business development and eldest daughter of company founders Max and Zelda Kienle. “This is very telling of how personal the business is to us and how deeply passionate we are about Filipino craftsmanship and local furniture making. Furniture can be more than just mere objects.”
This is the context by which Philux Fix, the brand’s latest campaign, was founded. Philux Fix is a furniture and photo exhibit showcasing the versatility and ingenuity of Philux’s all Filipino craftsmen through the creation of customized, high-quality furniture pieces that belong distinctly to its. For this campaign, Philux collaborated with influencers of different backgrounds to customize furniture of their choosing while infusing their own sense of aesthetics– including L’Officiel Manila’s own editor Pam Quiñones.
“We selected people, most of which are friends, to collaborate with us. We asked them to choose an existing Philux piece and customize it according to their needs, taste and preference,” says Jessica Kienle Maxwell, head designer and youngest of the Kienle sister duo. When she began heading the design department four years ago, she created more contemporary pieces and the brand introduced more wood and fabric selections. (“Majority of our clientele used to be older and more traditional since the classic designs by my dad very much appealed to them,” Jessica explains.) With both her and Stephanie at the helm, Philux is slowly being embraced by even the more experimental.
Philux clients can semi-customize their furniture by choosing from an in house selection of wood, wood finish, fabrics, and accents such as mattings, handles, and glass tops. This is exactly what the Philux Fix collaborators have done, as they designed pieces that are uniquely theirs– and utterly personal.
Fashion photographer BJ Pascual designed his own piece as well as photographed all the other collaborators with their chosen furniture. BJ had photos he took on a trip to New York printed on his Fulton chairs– a set of 12, each one with a distinct print on them that he jokingly calls “kalawang.”
Bianca Gonzalez Intal
New mom Bianca Gonzalez Intal’s lounger features actual hand prints of her, her husband’s and baby Lucia’s printed on her Marquis Meridienne. “It’s going to be placed in our play room. We wanted something very comfortable and immortalize how little Lucia is right now, thus the hand print. It’s a nice thing to look back to when she is older. It’s really a family piece.”
Chris, Clarisse, and Amanda Tiu
Tessa Prieto Valdez
The ever-vibrant Tessa Prieto Valdes says she opted for a burst of color and texture on her Mason wing back chair. “This chair is so me! I selected a few rich fabrics from Philux and everything just blended together,” Tessa adds.
Stephanie Zubiri Crespi with Sebastian and Maximilian
“I had so much fun co-designing this piece with Philux,” the editor shares. “A three-seater Stockholm sofa, in tufted chestnut leather and coffee stained Mahogany wood, is masculine and modern without compromising coziness. Plus, a lovely solihiya detail adorns the back!”
Actress and artist Heart Evangelista Escudero, whose artwork on Birkin bags got everyone raving, opted to paint on her chosen Philux Polk chair and added embellishments, “It’s my first time to work on furniture so this is quite new to me. I love it!”
Erwan Heussaff, on the other hand, went for a simpler piece stating, “i’m all about understated elegance. I’m not too showy so this Embla chair is just perfect.”
Cristalle Belo Pitt and Justin Pitt
The Philux Fix furniture pieces may be ordered by all, available only in limited quantities.