A cover shoot in front of a live audience — a crazy, risky idea that L’Officiel Manila’s Editor in Chief Pam Quiñones turned into a reality. In partnership with the SM Store at SM Aura Premier for the SM Style Series, the EIC rounded up a team of fresh young talents to do a shoot inside the SM Aura Department Store and to churn out a mini editorial with three cover options in just an hour.
The theme of the shoot was Acid Gran, brainchild of both Quiñones and her styling assistant and L’Officiel Manila’s Associate Fashion Editor Blake Samson. It was the magazine team’s “fearless forecast” for the next big trend — granny, modest silhouettes with loud accents and odd textiles. Mixing the old librarian aesthetic of brands like Marni and Gucci with the rave-inspired vibe of Balenciaga and Maison the Faux, the styling team (also including the magazine’s Fashion Assistant Renee Ultado) put together three looks that were shot by Shaira Luna. Sydney Helmsley worked on model Tessa Burton’s makeup — a “freshly snogged” look — while Suyen Salazar worked on her hair. All the while, L’Officiel Manila’s Art Director Francesca Gamboa was on standby, ready to select the final photos and create a cover.
The photoshoot was accompanied by a talk on how to plan and execute a proper shoot. The floor was also open for the audience to ask Quiñones questions about anything and everything — from what defines her personal style to how the L’Officiel Manila team chooses a cover girl to how long shoots normally take.
To see all three covers, head on over to our Instagram feed.
The L’Officiel Manila display — styled by Pam Quiñones herself — may be viewed until June 3 at the second floor of the SM Store, SM Aura Premier.
Styling by Blake Samson
Styling assisted by Renee Ultado
Hair by Suyen Salazar
Makeup by Sydney Helmsley
Fashion by SM Woman and (Sfera)
Art direction by Chesca Gamboa
Event photos by Andrea Beldua