Gwen Stefani, singer and international fashion icon, is joining the Revlon family as the newest Global Brand Ambassador. An inspiration to her over 15 million devoted social media fans and followers, the ‘90s ska-punk icon, who was a feminist before feminism was cool, will be starring in the brand’s CHOOSE LOVE™ campaign as one of her first roles as global brand ambassador. “Love has been a muse for my songwriting, Revlon’s CHOOSE LOVE™ message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love,” comments Stefani.
“Ever since I was a young girl, I have used makeup as a form of self-expression,” said Gwen. “I am passionate about makeup and how it can showcase your individuality and creativity. Partnering with an iconic beauty brand such as Revlon felt like a natural fit.”
The Grammy Award winner will be appearing in Revlon’s global multimedia campaigns through broadcast, digital and social platforms in late January 2017 and will continue to roll out globally throughout 2017.
Benjamin Karsch, Chief Marketing Officer at Revlon, explains the pull of Stefani to makeup geeks all over: “Gwen will clearly appeal to makeup enthusiasts,” said Karsch. “She’s known far and wide for her red lips, so that’s definitely part of the attractiveness as a brand ambassador for Revlon, but that’s really combined with who she is as a person and also her love story.”