Reddit is not for the faint of the heart, and if you get lost along the way, you might not be able to unsee what’s on there. But if you know where to look, you just might discover the goldmine that is /r/AsianBeauty.
I always thought that Reddit would be the last place for a person to go to for all things beauty, as I usually just go there for discussions on Rupaul’s Drag Race and for the AMAs. However, in true Reddit fashion, the subreddits have fostered discussions between thousands of people from all over the world; from simple trading of tips to showing off their progress skincare-wise.
Now why /r/AsianBeauty and not just /r/Beauty? It’s really just a matter of personal preference. Asian brands tend to work for me better, and let’s be real, Korean and Japanese men and women’s skin are just in its own category.
It’s been really hard to find legitimate beauty advice, even if there are tons of so-called influencers and experts appearing left and right. What I like most about /r/AsianBeauty is the fact that there are real people there giving their unwarranted and honest thoughts about whatever’s hot in the biz. I don’t know how exactly, but I feel like I trust their opinions more. I can actually put a face on what I read.
Maybe it’s the fact that everyone on there is exactly like me: has a regular desk job, living on a decent wage, and has a lot more other responsibilities. I would compare it to asking advice from a high school friend rather than an newly-met acquaintance, you’d rather take it from someone who knows you – or at least, is like you.
Also, I know that they’re using products and getting whatever service that they paid for with their hard-earned money. That in itself speaks volumes.
Even if /r/AsianBeauty follows a posting schedule, no one has sole control on what gets talked about and what doesn’t. Moderators aside, the discussions don’t usually revolve around what’s on trend, but rather, around each Redditor’s journey into discovering what works for them the best.
The subreddit seems to have a completely different set of trends from what we usually see online, as lesser known brands usually take the spotlight. They’ve also convinced me to try out brands that I’m not really familiar with, and trust me, I’m not an easy person to convince. I’ve had a few sleepless nights thinking about the day when I’ll finally get my hands on some Dr. Jart+ and COSRX products.
It’s not just about the successes too. There are a number of Redditors who express their disappointment when a product fails or if their well-crafted routine suddenly doesn’t work anymore. I honestly believe that no expert or influencer could spell these out as well as a normal everyday person would. It’s just really nice to read that other people deal with what I have, too.
I’m merely a lurker, and I don’t expect myself to be super active on the subreddit anytime soon. However, I’m pretty certain that my lurking will take me somewhere. Real conversations sprout real results, and when I checked it this morning, the discussion “Before and After – SERIOUSLY. THANK YOU TO THIS SUB.” was on the front page. Redditor drewrep, a lurker for the past two years, shared the huge progress she has made – thanks to religiously following /r/AsianBeauty.
In hindsight, maybe it’s not any different from other beauty forums out there, but the fact that it’s on Reddit makes it so much more accessible to so many people. Also, Reddit isn’t exactly known for being female-friendly, so I’m more than happy that I’ve found a space for me on the website.