Well, we do admire a woman with ambition. Nadine Lustre just launched a limited edition fragrance titled Luster, an obviously play on her name. Although there is no announcement as to how many others will be produced, the fact it’s been named the first has our minds wondering: is Nadine making a Kylie Jenner play? Luster is a heady, floral scent evokes a love potion, created for sweet seduction– available exclusively for preorder on coolgirl.ph, in perfect step with Lustre’s branding.
BJ Pascual, who photographed the campaign, was the first to come to us with the news. “She produced it herself,” he shared. “She organized everything!” As a celebrity with infinite resources available to her locally, we’re surprised that Lustre chose to be so hands-on. We could name many a celebrity scent that has nothing to do with the name attached to it, whether in personality or in production, so it’s interesting to see where Lustre takes this. An empire is at hand, and we’ve got some ideas:
Lustre and her makeup artist Jelly Eugenio are close collaborators, and an obvious next step is a beauty line specifically aimed at the Filipina. We’re talking shades for morenas and chinitas, tropical girls who work hard on weekdays but spend weekends at the beach– but we could just as easily imagine a
Nadine Lustre Productions
You don’t see a lot of local celebrities getting their hands dirty with the production side of what they do, but Lustre seems to relish it more than others. That, coupled with her stellar travel videos with James Reid, indicates that it’s possible Lustre would indeed push harder on the production aspect and go hardcore with her own company. She could do campaigns specifically targeted to the youth, even catering to the brands that she specifically endorses. Digital marketing obviously included in package.
Body by Nadine
Mostly because she has envy-incuding vacations with her group of friends and a killer beach bod. We can imagine this going the direction of bodysuits that you can wear from shore to city.
Yup, simple as that– an online magazine targeted to young girls, created in tandem with her existing coolgirl.ph. The hyper-clickable magazine capture the essence of the the art of growing up. Nadine, if you’re reading this, team up with Liza and Kathryn, and we can see this going massive.
VIVA x Nadine
Has VIVA ever considered giving Nadine an offshoot creative agency of her own, on the hunt for young talents that don’t fit the regular mold? Sounds like another girl we know.
Video by Fold Canela
Creative direction and styling by Eldzs Mejia
Art direction by Soleil Ignacio
Makeup by Jelly Eugenio
Hair by Paul Nebres
Nails by Nails Dot Glow
Set Design by Justine Arcega Bumanlag of SaSo Design Studios